Search Generative Experience (SGE) is and AI-powered feature, introduced by Google in May 2024 at the company’s annual developer conference. SGE is aimed to improve Google search results by providing more comprehensive and useful search results. SGE is different from traditional search. SGE can answer complex search queries and even create new content. Unlike traditional searches, SGE provides search results with custom summarized answers. SEO is undergoing rapid changes driven by AI. We will discuss the impact, benefits and disadvantages of SGE on Search Engine Optimization and how SEO agencies & businesses in Dubai should adopt to the evolving SEO environment with this blog.
How does SGE work?
SGE uses Google’s database and AI tools to process queries and generate the relevant information. When a user searches a query or topic, SGE can:
- Summarize information: SGE can provide summarized information’s from multiple websites directly on the Search Engine Results Page (SERP).
- AI-powered snapshot: An AI-generated snapshot is displayed at the top of SERP along with relevant links. SGE analyses the search query, evaluates the intent, and then generates results that best suits the search query.
- Answer questions: SGE can provide informative and comprehensive answers to user questions.
- Generate content: SGE can create new content, such as images, poems, scripts based on user’s specific query.
What does SGE mean for SEO?
The introduction of SGE has significant impacts on SEO. As search engines become more sophisticated, traditional SEO tactics may become less effective. The full effect and impact of SGE on SEO is yet to be discovered. Here is what SGE means for SEO:
- Shift towards quality content: Google focuses on improving the search results by generating high quality, trustworthy and genuine content. High-quality content without key word stuffing is now even more critical with the introduction of SGE.
- Increased focus on user experience: SGE rewards websites that provide the best user experience across multiple devices and browsers. Along with user experience, fast loading website with relevant content is also essentials to be listed in search results.
- Importance of E-E-A-T: E-E-A-T (Expertise, Erudition, Authority, and Trustworthiness) is a crucial factor in SGE rankings. Make sure that your websites content aligns with Google’s values i.e., E-E-A-T. Websites with high E-E-A-T are more likely to be featured in SGE results.
What is E-E-A-T?
E-E-A-T is a framework introduced by Google in 2014 to assess the quality and credibility of content. It stands for Expertise, Erudition, Authoritativeness and Trustworthiness.
- Expertise: The content on your website should demonstrate and expert view on the matter published.
- Erudition: Is the content on website genuine and informative? SGE analyses whether the content is well researched and does not contain any false information’s.
- Authority: Google will analyze whether your website is to be considered a reliable source of information.
- Trustworthiness: Does your website appear legitimate and trustworthy? Are there clear contact details, terms & conditions and privacy policies?
By focusing on the above four points, Google will list your website or article in the relevant search results. Additionally, having a strong understanding of Google’s Search Quality Evaluator (SQE) guidelines will help in improving your search rankings and enhance your SEO effort. These are essential while you are trying to penetrate to the top of search rankings in a highly competitive digital market like Dubai. SQE guidelines helps to gain a broader understanding of E-E-A-T. These guidelines act a s a guidance for SEO professionals.
Benefits of SGE for SEO
- Increased visibility: High quality websites will benefited more from SGE. SGE will make sure that users only get relevant and quality information.
- Improved user engagement: SGE can enhance user engagement by providing more relevant and helpful information.
- Brand authority: SGE can help establish a website as an authority in its field. SGE excels at summarizing broad topics. With the help of SGE, website have the opportunity to explore long-tail keywords.
Disadvantages of SGE on SEO
- Increased competition: As SGE becomes more prevalent, competition for top search rankings will intensify. This will result in adapting new strategies tailor made for SGE. Agencies and website owners need to shift reliance to reliable content with strong evidence.
- Potential for misinformation: SGE being an AI model may generate inaccurate or misleading content, which could harm a website's and businesses reputation. The full potential of SGE is yet to be explored and tested.
- Algorithm updates: As SGE is a latest introduction, Google may frequently update the SGE algorithm, making it challenging for SEO professionals to keep up with the latest trends.
SGE for the future of SEO
SGE is likely to play a significant role in the future of SEO. As AI technology continues to advance, we can expect to see even more sophisticated search experiences. Search results are evolving to prioritize high quality and unique content. To stay ahead, businesses in Dubai should focus on:
- Creating high-quality content: Produce informative, engaging, and authoritative content that meets the E-E-A-T criteria. SGE helps to create the search results more interactive and engaging.
- Optimizing for user experience: Ensure your website is easy to navigate, loads quickly, responsive and provides a great user experience.
- Staying updated on SGE trends: Keep up with the latest developments in SGE and adapt your SEO strategy accordingly.
How Dubai businesses should adopt and change SEO strategy?
Dubai businesses should adopt a more holistic approach to SEO that focuses on providing value to users and building trust. SEO professionals and agencies should keep themselves updated with the latest Google updates and algorithms in order to sustain in the competitive Dubai environment. A shift from traditional SEO strategies is required with the introduction of SGE. Here are some key strategies:
- Content marketing: Create high-quality content that is informative, engaging, and relevant to your target audience. Priority to be given for E-E-A-T, as it is a significant factor for content.
- Technical SEO: Making sure that your website is technically sound and optimized for search engines. Having a good score on Page speed insights will ensure a technically sound and fast loading website, which is crucial for SEO.
- Local SEO: Optimize your website for Dubai market so that it reaches to your intended customers.
- Social media marketing: Social media is a powerful tool to boost your website and drive traffic.
- Link building: Only build high quality backlinks to your website. The quality of backlinks is crucial not the total number of backlinks to your website. Google analyses the quality of backlinks and assigns value to them.
- Professional SEO agency: Hiring a professional SEO agency in Dubai is a wise option to get the best results. SEO professionals are experts who analyses the website and recommend the corrective actions needed.
Conclusion
The introduction of SGE has marked a significant changes in the SEO landscape. Dubai businesses that can adapt to these changes and focus on providing quality value to users will secure top positions in search results. By creating high-quality content, optimizing for user experience, and staying updated on SGE trends, Dubai businesses can stay ahead of the competition and achieve their SEO goals.
Surumi Jamal, our CEO has expressed, "As an SEO-driven company, we’ve heard concerns about SGE (Search Generative Experience) disrupting traditional strategies. However, I see it as an exciting evolution. SGE’s focus on highlighting high quality, relevant content aligns perfectly with what we have always aimed for—delivering exceptional value to users. This is not a threat; it is an opportunity. We should lean into SGE’s potential to enhance visibility and further refine our approach, ensuring that our clients stand out in an increasingly competitive digital landscape."
